That's Just Good

Trina Roffino: Unbreaking the Cycle

Episode Summary

In this episode of That’s Just Good Podcast, Nick sits down with Trina Roffino, CEO of The Marketing Arm and founder of Project Unbroken. Known for leading breakthrough creative work with brands like Pepsi, Wendy’s, and the U.S. Army, Trina shares a different kind of story; one rooted in community healing and purpose. After losing her husband to suicide, Trina launched Project Unbroken to support children who have lost a parent to suicide. The organization provides emotional, financial, and spiritual resources to help families heal and grow through their grief. From therapy and mentorship to keeping kids involved in extracurriculars, Project Unbroken is creating spaces where hope can take root. With Suicide Awareness Month and North Texas Giving Day approaching, Trina reflects on what she’s learned as a leader, a mother, and an advocate working to break generational cycles and remind families they are not alone.